LANE EIGHT is a Hong Kong based footwear brand started by James and Josh Shorrock. I designed the LANE EIGHT website prior to the brand’s launch in August 2018 with their sneaker for the everyday athlete—the Trainer AD1. The Shorrock brothers are committed to approaching fitness and movement in their own ways and being honest about their approaches. The website, besides being their online home for shopping the Trainer AD1, includes an editorial section called The Relay. The site was designed with the intention of showcasing the LANE EIGHT branding and identity in a way that would emphatically announce the arrival of the brand in the footwear landscape.